Welcome to our website and thank you for your interest. In the following we inform you about how your personal data is handled when you visit our website.

For security reasons and to protect the transmission of personal data and other confidential content (e.g., orders or inquiries to the controller), this website uses SSL or TLS encryption. You can recognize an encrypted connection by the string “https://” and the lock symbol in your browser bar.

2.1) Data collection when visiting our website

When using our website for informational purposes only, i.e., if you do not register or otherwise provide us with information, we only collect such data that your browser transmits to our server (so-called “server log files”). When you access our website, we collect the following data that is technically necessary for us to display the website to you:

Our visited website
Date and time at the time of access
Amount of data sent in bytes

Source/reference from which you came to the page
Browser used
Operating system used
IP address used (if applicable: in anonymized form)

Legal basis

The processing is carried out in accordance with Art. 6 (1) (f) GDPR based on our legitimate interest in improving the stability and functionality of our website. The data will not be passed on or used in any other way. However, we reserve the right to check the server log files subsequently if there are concrete indications of illegal use.

2.2) Making contact

When contacting us (e.g., by e-mail), personal data is collected. This data is stored and used exclusively for the purpose of responding to your request or for establishing contact and the associated technical administration.

Legal basis

The legal basis for processing the data is our legitimate interest in responding to your request in accordance with Art. 6 (1) (f) GDPR. If your contact is aimed at concluding a contract, the additional legal basis for the processing is Art. 6 (1) (b) GDPR.

Storage period

Your data will be deleted after your request has been processed, this is the case if it can be inferred from the circumstances that the matter in question has been conclusively clarified and provided that there are no statutory retention obligations to the contrary.

2.3) Cookies

To make visiting our website attractive and to enable the use of certain functions, we use cookies, which are small text files that are stored on your device. Some of these cookies are automatically deleted after closing the browser (so-called “session cookies”), while others remain stored on your device for a longer period and enable the saving of page settings (so-called “persistent cookies”). In the latter case, you can find the storage duration in the overview of the cookie settings in your web browser. If personal data is also processed by individual cookies used by us, the processing is carried out in accordance with Art. 6 (1) (b) GDPR either for the performance of the contract, in accordance with Art. 6 (1) (a) GDPR in the case of consent given, or in accordance with Art. 6 (1) (f) GDPR to safeguard our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the site visit. You can set your browser so that you are informed about the setting of cookies and decide individually about their acceptance or exclude the acceptance of cookies for certain cases or generally. Please note that if cookies are not accepted, the functionality of our website may be limited.

2.4) Online Marketing

Google AdSense

This website uses Google AdSense, a web advertising service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). Google AdSense uses so-called cookies, which are text files stored on your computer that enable an analysis of your use of the website. In addition, Google AdSense also uses so-called “web beacons” (small invisible graphics) to collect information, through which simple actions such as visitor traffic on the website can be recorded, collected, and evaluated. The information generated by the cookie and/or web beacon (including your IP address) about your use of this website is usually transmitted to and stored by Google on servers. This may also involve transmission to the servers of Google LLC. in the USA. Google uses the information obtained in this way to evaluate your usage behavior with regard to the AdSense advertisements. The IP address transmitted by your browser as part of Google AdSense is not merged with other data from Google. The information collected by Google may be transferred to third parties if this is required by law and/or if third parties process this data on behalf of Google. All processing described above, in particular the reading of information on the terminal device used via cookies and/or web beacons, will only be carried out if you have given us your express consent in accordance with Art. 6 para. 1 lit. a GDPR. Without this consent, Google AdSense will not be used during your visit to the site. You can revoke your given consent at any time with effect for the future by deactivating this service in the “Cookie Consent Tool” provided on the website. For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection based on an adequacy decision by the European Commission. Further information on Google’s privacy policy can be found here:

https://business.safety.google/intl/en/privacy/ and

https://policies.google.com/technologies/partner-sites

2.5) Web Analytics Services

Google Analytics 4

This website uses Google Analytics 4, a web analytics service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”), which enables an analysis of your use of our website.

By default, when visiting the website, Google Analytics 4 sets cookies, which are stored as small text elements on your device and collect certain information. This information also includes your IP address, which is shortened by Google by removing the last digits to exclude direct personal identifiability.

The information is transferred to Google’s servers and processed there. This may also involve transfers to Google LLC. located in the USA.

Google uses the collected information on our behalf to evaluate your use of the website, to compile reports on website activities for us, and to provide other services related to website and internet usage. The shortened IP address transmitted by your browser as part of Google Analytics is not combined with other data from Google. The data collected through the use of Google Analytics 4 is stored for a period of two months and then deleted.

All processing described above, particularly the placement of cookies on the device used, only occurs if you have given us your explicit consent in accordance with Art. 6 Para. 1 lit. a GDPR. Without your consent, Google Analytics 4 will not be used during your visit to the site. You can revoke your given consent at any time with effect for the future. To exercise your right of revocation, please deactivate this service via the “Cookie Consent Tool” provided on the website.
We have concluded a data processing agreement with Google that ensures the protection of our site visitors’ data and prohibits unauthorized disclosure to third parties.

Further legal information on Google Analytics 4 can be found at

https://business.safety.google/intl/en/privacy/
https://policies.google.com/privacy?hl=en&gl=en and at
https://policies.google.com/technologies/partner-sites

Demographic Characteristics

Google Analytics 4 uses the special feature “demographic characteristics” and can create statistics that make statements about the age, gender, and interests of site visitors. This is done by analyzing advertisements and information from third-party providers. This allows target groups for marketing activities to be identified. However, the collected data cannot be attributed to a specific person and will be deleted after storage for a period of two months.

Google Signals

As an extension to Google Analytics 4, Google Signals may be used on this website to generate cross-device reports. If you have activated personalized ads and linked your devices to your Google account, Google can, subject to your consent to use Google Analytics in accordance with Art. 6 para. 1 lit. a GDPR, analyze your usage behavior across devices and create database models, including for cross-device conversions. We do not receive any personal data from Google, only statistics. If you want to stop the cross-device analysis, you can deactivate the “Personalized Advertising” feature in the settings of your Google

account. Follow the instructions on this page:

https://support.google.com/ads/answer/2662922?hl=en For more information on

Google Signals, visit the following link: https://support.google.com/analytics/answer/7532985?hl=en

UserIDs

As an extension to Google Analytics 4, the “UserIDs” feature can be used on this website. If you have consented to the use of Google Analytics 4 in accordance with Art. 6 Para. 1 lit. a GDPR, have set up an account on this website, and log in to this account on different devices, your activities, including conversions, can be analyzed across devices. For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with European data protection standards based on an adequacy decision by the European Commission.

Google Tag Manager

This website uses “Google Tag Manager”, a service provided by: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter: “Google”).

Google Tag Manager provides a technical foundation for bundling various web applications, including tracking and analytics services, and allows them to be calibrated, controlled, and linked to conditions through a unified user interface. The Google Tag Manager itself does not store or read any information on user devices. Nor does the service perform any independent data analysis. However, when a page is accessed, your IP address is transmitted to Google and may be stored there. Transmission to Google LLC servers in the USA is also possible.

This processing will only be carried out if you have given us your explicit consent in accordance with Art. 6 Para. 1 lit. a GDPR. Without this consent, the use of Google Tag Manager will not occur during your site visit. You can revoke your given consent at any time with effect for the future. To exercise your revocation, please deactivate this service in the “Cookie Consent Tool” provided on the website.

We have concluded a data processing agreement with the provider, which ensures the protection of our site visitors’ data and prohibits unauthorized disclosure to third parties.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework

which ensures compliance with the European data protection level based on an adequacy decision by the European Commission.

Further legal information on Google Tag Manager can be found at:

https://business.safety.google/intl/en/privacy/ and

https://policies.google.com/privacy?hl=en

2.6) Retargeting/ Remarketing and Conversion Tracking

Google Ads Conversion Tracking

This website uses the online advertising program “Google Ads” and, as part of Google Ads, the Conversion Tracking of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). We use Google Ads to draw attention to our attractive offers using advertising media (so-called Google Adwords) on external websites. We can determine in relation to the data of the advertising campaigns how successful the individual advertising measures are. We thereby pursue the interest of showing you advertising that is of interest to you, making our website more interesting for you, and achieving a fair calculation of advertising costs.

The conversion tracking cookie is set when a user clicks on an ad placed by Google. Cookies are small text files that are stored on your device. These cookies usually expire after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page. Each Google Ads customer receives a different cookie. Cookies cannot be tracked across websites of Google Ads customers. The information collected using the conversion cookie is used to create conversion statistics for Google Ads customers who have opted for conversion tracking. Customers learn the total number of users who clicked on their ad and were redirected to a page tagged with a conversion tracking tag. However, they do not receive any information that can be used to personally identify users. As part of the use of Google Ads, personal data may also be transmitted to the servers of Google LLC in the USA.

Details about the processing initiated by Google Ads Conversion Tracking and Google’s handling of data from websites can be found here:

https://policies.google.com/technologies/partner-sites

All the processing described above, particularly the setting of cookies for reading information on the device used, will only be carried out if you have given us your explicit consent in accordance with Art. 6 Para. 1 lit. a GDPR. You can revoke your given consent at any time with effect for the future by deactivating this service in the “cookie consent tool” provided on the website.

You can also permanently object to the setting of cookies by Google Ads Conversion Tracking by downloading and installing Google’s browser plug-in available at the following link: https://www.google.com/settings/ads/plugin?hl=en

Please note that certain functions of this website may not be used or may only be used to a limited extent if you have disabled the use of cookies.

Google’s privacy policy can be viewed here:

https://business.safety.google/intl/en/privacy/ and

https://policies.google.com/technologies/partner-sites

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection based on an adequacy decision by the European Commission.

2.7) Site Functionalities

Vimeo

This website uses plugins to display and play videos from the following provider: Vimeo.com, Inc., 330 West 34th Street, 10th Floor, New York, NY 10001, USA.

When you access a page on our website that contains such a plugin, your browser establishes a direct connection to the provider’s servers to load the plugin. In doing so, certain information, including your IP address, is transmitted to the provider.

If the playback of embedded videos is started via the plugin, the provider also uses cookies to collect information about user behavior, create playback statistics, and prevent abusive behavior.

If you are logged into a user account with the provider during your visit to the site, your data will be directly associated with your account when you click on a video. If you do not want your data to be associated with your account, you must log out before clicking the play button.

All aforementioned processing, particularly the setting of cookies to read information on the device used, only occurs if you have given us your explicit consent in accordance with Art. 6 Para. 1 lit. a GDPR. You can revoke the given consent at any time with effect for the future by deactivating this service via the “Cookie Consent Tool” provided on the website.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection based on an adequacy decision by the European Commission.

YouTube

This website uses plugins to display and play videos from the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland.

Data may also be transferred to: Google LLC., USA.

When you access a page on our website that contains such a plugin, your browser establishes a direct connection to the provider’s servers to load the plugin. In doing so, certain information, including your IP address, is transmitted to the provider.

If the playback of embedded videos is started via the plugin, the provider also uses cookies to collect information about user behavior, create playback statistics, and prevent abusive behavior.

If you are logged into a user account with the provider during your visit to the site, your data will be directly associated with your account when you click on a video. If you do not want your data to be associated with your account, you must log out before clicking the play button.

All aforementioned processing, particularly the setting of cookies to read information on the device used, only occurs if you have given us your explicit consent in accordance with Art. 6 Para. 1 lit. a GDPR. You can revoke the given consent at any time with effect for the future by deactivating this service via the “Cookie Consent Tool” provided on the website.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with European data protection standards based on an adequacy decision by the European Commission.

Borlabs

This website uses the Cookie Consent Tool Borlabs from the provider Mr. Benjamin A. Bornschein, Georg-Wilhelm-Str. 17, 21107 Hamburg (“Borlabs”), which sets two technically necessary cookies (“borlabsCookie” and “borlabsCookieUnblockContent”) to store your cookie preference. The aforementioned processing is carried out in accordance with Art. 6 Para. 1 lit. f GDPR on the basis of our legitimate interest in providing a cookie preference management for website visitors.

The “Borlabs Cookie” does not process any personal data. The cookie “borlabsCookie” stores your chosen preference that you selected when entering the website. The cookie “borlabsCookieUnblockContent” stores which (external) media/content you always want to have automatically unblocked. If you want to revoke these settings, simply delete the cookies in your browser. When you re-enter/reload the website, you will be asked again about your cookie preference.

Google reCAPTCHA

On this website, we use the CAPTCHA service of the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland.

Data may also be transferred to: Google LLC, USA. For the visual design of the Captcha window, the provider uses “Google Fonts”, i.e., fonts loaded from the internet by Google. This does not involve the processing of any information other than that mentioned above, which is already transmitted to Google via the functionality of ReCaptcha.

The service checks whether an input is made by a natural person or misused by machine and automated processing, and blocks spam, DDoS attacks, and similar automated harmful access. To ensure that an action is performed by a human and not by an automated bot, the provider collects the IP address of the device used, identification data of the browser and operating system type used, as well as the date and duration of the visit, and transmits these to the provider’s servers for evaluation. Cookies may be used in this process, which are small text files stored in the browser of the end device.

If the processing described above is based on cookies, these will only be set if you have given us your explicit consent in accordance with Art. 6 Para. 1 lit. a GDPR. You can revoke your given consent at any time with effect for the future by deactivating this service in the “Cookie Consent Tool” provided on the website.

If the processing described above is carried out without the use of cookies, the legal basis is our legitimate interest in determining individual responsibility on the internet and preventing misuse and spam in accordance with Art. 6 Para. 1 lit. f GDPR.

We have concluded a data processing agreement with the provider that ensures the protection of our site visitors’ data and prohibits unauthorized disclosure to third parties. For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection based on an adequacy decision by the European Commission.

Further information on Google’s privacy policy can be found here: https://business.safety.google/intl/en/privacy/

Gravity Forms

For conducting surveys or in online forms, we use the services of the following provider: Rocketgenius Inc., 1620 Centerville Turnpike STE 102, Virginia Beach, VA 23464, USA.

The provider enables us to design and evaluate surveys and online forms. In addition to the respective personal data you enter into the forms, information about your operating system, browser, date and time of your visit, referrer URL, and your IP address are also collected, transmitted to the provider, and stored on the provider’s servers.

The information you enter into the forms is stored in a password-protected manner to ensure that third-party access is excluded and that only we can evaluate the data for the purpose specified in the respective form.

When processing personal data necessary for the fulfillment of a contract with you (this also applies to processing operations required for the implementation of pre-contractual measures), Article 6(1)(b) GDPR serves as the legal basis. If you have given us consent for the processing of your data, the processing is carried out on the basis of Article 6(1)(a) GDPR. Consent given can be revoked at any time with effect for the future.

We have concluded a data processing agreement with the provider that ensures the protection of our site visitors’ data and prohibits unauthorized disclosure to third parties. For the transfer of data to the USA, the provider relies on standard contractual clauses of the European Commission, which are intended to ensure compliance with the European level of data protection.