For its 30th anniversary, PCC SE has developed a new claim that precisely captures the core of the PCC brand: PCC. Local. Global. Integrated. The claim positions the PCC Group of companies, founded in 1993, as a locally rooted global player with strong vertical integration. The new claim has the previous “The PCC. Creating value together.” replaced.
Since the PCC Group was founded, the group companies have been firmly rooted in their respective locations. So, the PCC SE holding company is the main sponsor of the PCC Stadium, the local football stadium, at its traditional headquarters, the PCC Villa in Duisburg Homberg. At the same time, the PCC Group was designed as an international group of companies from the start, with a focus on high-growth and less competitive markets and market niches. Traditionally, PCC’s focus is on Eastern Europe, especially in Poland, but international expansion is increasingly progressing in the growth markets of Asia and also in the USA.
Additionally, the vertical integration of the group companies is becoming increasingly important – through both forward and backward integration. On the one hand, we are extending our value chain by continually introducing new applications for the chemicals we produce. For example, together with Fraunhofer ISE, we are developing a material to improve lithium-ion batteries, the core component of which is silicon nano powder, using the silicon produced in our Icelandic factory. On the other hand, we are also trying to backwards integrate our production more and more to reduce our dependence on external supply of important raw materials. The new claim “PCC. Local. Global. Integrated.” PCC’s strategy in a nutshell.
